Venturi Insights
Financial Insights
Performance Insights
Performance Insights
Our starting point is to connect to your existing Xero or Quickbooks account, enabling us to synchronize with your latest financial accounting data.
Venturi then delivers an enhanced set of financial metrics and highly visual dashboards designed to focus your attention on the important aspects of your business.
Performance Insights
Performance Insights
Performance Insights
Our next level of service brings in three key components:
1 - Smart forecasting - SMEs want more support to look forwards and project into the future their business performance and financial outlook. They want smart forecasting upon which to make better decisions about growth options, investment, expansion, cost control, seeking credit, o
Our next level of service brings in three key components:
1 - Smart forecasting - SMEs want more support to look forwards and project into the future their business performance and financial outlook. They want smart forecasting upon which to make better decisions about growth options, investment, expansion, cost control, seeking credit, or taking on debt. According to our research, 80% of SMEs do not create future looking forecasts for their businesses.
2 - Non-financial data - businesses need more than just financial data to understand their true performance so we have designed a process and technology to support the importation and integration of all the key information your need to track performance.
3 - Revenue operations - smart forecasts must integrate with your CRM sales pipeline data, follow established revenue recognition rules and allow for inclusion of a "judgement overlay" to allow senior management to adjust the forecasts on the fly.
Strategic Insights
Performance Insights
Strategic Insights
Our top tier of service allows clients to access our proprietary strategy consulting expertise, which has been adapted to suit the needs of the SME community.
Our experts will conduct a series of workshops designed to elicit key information about your business goals and objectives. With these goals in mind, we will develop a series of st
Our top tier of service allows clients to access our proprietary strategy consulting expertise, which has been adapted to suit the needs of the SME community.
Our experts will conduct a series of workshops designed to elicit key information about your business goals and objectives. With these goals in mind, we will develop a series of strategic scenarios that will enable you to model what the implications are of you making key strategic decisions, such as launching a new product or entering a new market.
These scenarios will be updated on a regular basis and enhanced with expert commentary for presentation and discussion at quarterly board or management meetings.
This service incorporates a SME valuation application driven off the latest real-time performance and forecast data, informed by updates to market comparable data.
Performance Insights Plus
How to add Smart Revenue Forecasting to your Venturi Plan
Every small and medium size business wants to have a forward view of revenues to help decision making and planning. Accurate and timely forecasts can give early warnings signs of peaks and troughs and allow appropriate action. Having a single and transparent forward view allows executive teams and boards to be more aligned.
The good news is that many companies do have useful data points in the business. Used properly, CRM systems should hold relevant data about future opportunities based on the knowledge of those closest to customers – the sales and marketing teams. They also hold a historical record of how sales have performed which can also be telling.
The bad news though is that it is very difficult for companies to harness this data and develop meaningful forecasts on a regular basis. There is a big gap between a sales pipeline and a revenue forecast, matching sales data to financial data is a challenge:
Sales opportunities will have different probabilities of closing, so should be weighted or adjusted.
- Revenues could come from areas that are not even known to be opportunities yet
- Revenues may not follow on directly from close dates because of revenue recognition rules in the business
- There may already be booked revenues that are yet to be recognised
- The data in the CRM might have anomalies that skew results
Some more advanced businesses do try to solve these problems and create forecasts. But they do so manually and usually with spreadsheets. This is time consuming and runs risks of error.
So this is where Venturi’s Smart Forecast with SalesLink comes in.
It offers a repeatable, transparent way to incorporate live CRM data into a revenue forecast.The revenue forecast has three components which are ‘layered’ to give a forecast:
- Actual revenues which provides recent historical context and helps in trend spotting
- Booked sales – these are confirmed orders but not yet recognised as revenue
- Potential sales – includes adjusted CRM pipeline data and new business
Importantly, SalesLink also allows a judgement overlay (e.g. by the Head of Sales) to resolve any obvious anomalies in the CRM data.
Learn More
If you are keen to understand more about our Smart Revenue Forecasting module, please get in touch. Better integration between you Finance and CRM applications can only help produce better insights.